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Here's my consultancy based Risk Reversal:
Step One
- Your first one hour RISK- FREE Marketing Consultancy is FREE. This gives you the opportunity to assess my skills, and see if you can be comfortable working with me. There's absolutely no obligation to continue after this meeting.
- If after the first FREE meeting you don't think RISK- FREE Marketing is for you, that's fine. I'll walk away, and there'll be no hard feelings.
Whether you decide to become a client or not, I'll leave you with a report I've written called "50 Guaranteed Ways to Win New Clients" This report could literally be worth thousands of pounds to you in increased revenue.
- If you do decide to become a client and benefit from the RISK-FREE Marketing System, Step Two of this guarantee comes into play…
Step Two
- If for any reason within the first 30 days you are dissatisfied with the work I do, or you don't think the RISK-FREE Marketing System can grow your business, you have all rights to cancel our relationship. I will refund 100% of the first two months' fees back to you - no ifs, no buts - no questions asked!
- If any stage after the first 30 days you don't think that you are getting enough value for the money you are spending, you can terminate our relationship.
- Consequently although it takes approximately 10-12 months to fully activate your RISK-FREE Marketing System, there are no contracts, no legally binding agreements, no strings, and no hidden extras. If you're not getting value for your money I firmly believe you have the right to cancel our relationship at any time!
Can I Get a Discount?
I very rarely discount. Just think to yourself. When you cut your prices, you eat into your gross margins. This makes it much harder for you to turn a profit, and it plays havoc with your cash flow. I recommend to add bundling bonuses… usually FREE bonuses, with the main product you sell. Using the right free bonuses can do wonders for your offer.
If you want to learn how to build high perceived value for your service, I would be glad to share with you… but at this time, keep it in the back of your mind…
No Price Discounting!
Moving on. Let’s talk about value for the moment. When I do individual consulting, my rate is $250 per hour. Despite this being an exorbitant sum for most people to digest… I believe…
You Are Getting The Best Deal In The World!
Here’s why: In that one hour, I can give a business owner so many benificial ideas on how to expand profits… the $250 investment in me will pay itself many times over… if… the client puts my ideas and strategies into play.
In fact, just one idea has the potential to yield tens of thousands! With this sort of return, isn’t it prudent to pay me the $250 before I raise a price? You bet!
So here are your best deals:
Ad critiques by mail - $100
With this service you can send me your ad or sales letter, I'll offer you insights and suggestions to improve its profitability and response rate by mail or email. With this service, I'll give you alternatives to your headlines, recommendations on your offer, your guarantee statement and suggested media to run your ad.
This is a very useful service because sometimes all it can take is for me to give you one or two suggestions and your advertising response rate can be bumped substantially.
If you have a copy that isn't pulling the way you'd like it, you may want to consider this service.
Ad critiques over the phone - $150
With this service I speak to you one on one on the phone for 30 minutes, and provide you with suggestions on how to improve any ad or sales letter.
This is more in depth than an ad critique by mail. You can ask me direct questions on anything related to your ad or sales letter. In half an hour I can cover a lot of ground.
These ad critiques are tremendous value if you have an ad larger than half a page or a multi-page sales letter that is pulling in $$$ right now, but you'd like to get more out of it.
Ad hoc consulting - $250 per hour
I have ONE goal with this service: after one hour I'll make put an extra $10,000 in your pocket profit. It's that simple.
During this consultation, I won't flood you with a dozen ideas that you can't apply. I'll focus on providing you with one, maybe two actionable ideas that you can put into place immediately, with little effort, time or cost.
This price will vary, higher or lower, depending on the size of your ad. If you would like me to quote on your yellow page ad, it's best you fill out the brief questionnaire and allow me to give you a more accurate appraisal.
The yellow pages is unquestionably one of the most important advertising mediums for several businesses. If you have an existing ad that you've been running... and... you have detailed response figures, shoot your ad over to me. If I think I can beat it, I'll guarantee a specific response rate (over and above what you're getting now), or I'll waive my fee.
This price is for full page magazine ads or A4 size paper.
Three Step lead generation letters $1500
This is ideal if you'd like to end cold call prospecting, and generate new leads using the awesome power of direct mail. Three step lead generation letters reverse the entire prospecting process. So instead of you going out and looking for new leads and clients, they come to you!
This service is ideal for all consulting businesses (accounting, financial planning, mortgage brokers) This also includes retail and service businesses.
Best results with three step letter sequences are obtained when there's a pre-qualified list of prospects to communicate to. Cold lists are getting tougher and tougher to make money on.
This service is ideal for information marketers who wish to sell home study courses, seminars, books, reports, newsletters etc., by direct mail or over the internet.
You send me your information product, I do the research, study your content and create the copy platform and the entire sequence (you receive three letters) to your product by print alone.
Suffice to say selling by direct mail is a VERY powerful strategy, if done well. The sales letter becomes your silent salesman in an envelope.
If you would like a quote on a copywriting project, in the first instance, please submit details of your project through the questionnaire and press submit.
(Please note: All 'rush' and emergency jobs incur a 50% surcharge, and payment 100% payment is required upfront).
How Do We Get Started?
After you've filled out the form here, and you accept my quote, you will need to commit to a critique consultation about your project. In this consultation I'll get to the nitty gritty of your project, and with your insights and assistance design, the copy platform and hook for your project.
After that, a 50% deposit is required for me to start your project. Upon completion and acceptance of my work, you will be required to pay the balance.
What Happens If I Don't Like What You Did For Me?
You are entitled to one revision at no charge. Once you've received the first draft, you'll have three (3) days to read it over and suggest any rewrites. I will revise the copy based upon your feedback and a final draft is submitted. At this time, the project is complete and you are required to pay the balance of my fee.
Please keep in mind, I involve you every step of the way. It's unlikely you'll have any unexpected surprises.
Do You Accept Commissions or Royalties?
Yes, I do. But it depends on the size of your project.
Commissions consist of 10% of any INCREASE in gross sales my copy generates for you. In other words, I only get paid on any additional profit, over and above the benchmark your copy is getting right now.
To be accepted for a commission-based arrangement, you must meet the following criteria:
- The project must involve direct sales.
- Your business must be established for at least one year.
- You must have existing sales stats of your product
- You must accept my copy as is. (No changes.)
- You must pay my commissions on a fortnightly basis.
- You must allow me full access to your merchant accounts, bank statements or other financials in order to audit your results.
If it's a lead generator and I'm not writing subsequent sales copy, I can arrange a flat per-lead royalty or a per-piece-mailed royalty instead. I also write other types of copy work.
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